Top 5 Social Apps Performance in the Middle East Q3 2023

The third quarter of 2023 saw notable trends in the performance of the top 5 social apps in the Middle East. Here's a closer look at the weekly downloads, revenue, and active users for TikTok, Facebook, Instagram, Threads, and Bigo Live - Live Streaming App.

TikTok

Throughout Q3 2023, TikTok experienced dynamic shifts in weekly revenue and downloads. Weekly revenue peaked at approximately $3.5M in the final week of September, while weekly downloads saw a decline from 592K at the end of June to 414K by the end of September. Active users remained relatively stable, fluctuating around 31M.

Facebook

Facebook demonstrated consistent engagement with weekly downloads hovering around 300K. Revenue showed a slight increase, peaking at about $96K in early August. Active users maintained a steady presence, fluctuating around 32M throughout the quarter.

Instagram

Instagram saw significant revenue spikes, especially in late July with a peak of $178K. Weekly downloads remained stable, averaging around 270K. Active users showed a slight downward trend, from 25.1M in late June to 24.7M by the end of September.

Threads

Threads had a notable launch with downloads peaking at 1.4M in early July. However, downloads gradually decreased to around 77K by the end of September. Active users showed a similar trend, starting strong at 1.3M in early July and settling around 764K by the end of the quarter.

Bigo Live - Live Streaming App

Bigo Live - Live Streaming App exhibited stable revenue, peaking at approximately $396K in early September. Weekly downloads remained relatively consistent, averaging around 85K. Active users also stayed steady, fluctuating around 1.2M throughout the quarter.

For more detailed insights and trends, visit Sensor Tower.